Make The Most Of Email Marketing

There's a rumor making its way around the digital arena alleging that social media has rendered email marketing obsolete. We're here to tell you that's just not true! And that means the email marketing tools we've built into our WebCenter Solution are as indispensible as ever! So today we're reiterating some important email marketing tips that you can use to make the most of your online presence!

Balance Copy and Images
According to Alex Madison and Lisa Harmon at MediaPost's Email Insider, the balance between email text and images depends largely upon the nature of the business.
"While lots of lovely images and minimal copy can boost click-through and engagement for B2C (Business to Consumer) audiences, B2B (Business to Business) subscribers...respond to no-frills creativity that prioritizes copy over imagery."

Our WebCenter clients appreciate how easy it is to use our solution to experiment with text and image content in their email campaigns! They can edit and adapt their messages to suit the specific needs of their business...and they can do it all without paying for additional services!

Find a Form that Fits
Similar to the previous tip, Madison and Harmon say that both B2B and B2C businesses should hold on to their successful email layouts and use them as forms or templates for future use. Along with the obvious convenience, this is beneficial because it allows businesses to keep their messages "consistent and recognizable."

Again, this step is simple with the help of our WebCenter Solution! Not only can you modify and save your winning forms; you can create a look that's tailored to your business, thus enhancing your business' credibility and boosting your customer retention rates!

Don't Lose Track of the WIIFM Factor!
As any experienced salesperson will tell you, potential buyers have one question on their minds: "What's in it for me?!" Successful sales hinge on anticipating that question and answering it effectively! Your business is no different.

That's why you need to understand the value of targeting and customizing your emails. You should be creating messages that are relevant to specific customers' preferences and they should include exclusive discounts that reward your email readers for their continued loyalty!