One of the most valuable aspects of your Web site is to have a comprehensive e-mail feature. Regardless of your industry.
"...It's your hub for customer communication."
Studies show that consumers are increasingly checking their inbox for e-mails from their favorite businesses, and companies are taking notice! According to a Lyris Webinar entitled 10 Trends that Will Make or Break your Email ROI in 2010, e-mail is the "highest-performing online marketing tool" available today!
Lyris' J.D. Peterson told the audience that e-mail is a low cost way to promote a business and it can easily be integrated with other Web marketing strategies like search engine optimization,e-commerce and social networking!
Since our Web solution is all-inclusive, everything your business needs to create a cohesive, integrated Web presence is available in one system. Why should you rely on several costly firms when you can effortlessly control your own online presence using a solution that's easy on your budget? It's a no-brainer!
"...There's no better way to build customer loyalty!"
Sending regular e-newsletters will ensure that you stay at the forefront of your customers' minds. With the convenient e-mail campaign tools in our Web solution, businesses can distribute messages packed with information about upcoming store events,industry news, e-coupons and more! It's the most cost effective way to keep customers coming back again and again!
"...It's easy to measure success."
One of Peterson's suggestions for maximizing e-mail ROI is to "use Web site visitor behavior to better target e-mail." This may sound like an overwhelming process for smaller businesses,but with our solution, it's incredibly easy! You can simply consult the site statistics section to gauge site visitor behavior and base your messages around these results! You'll find out which pages on your site are the most popular, which search engines visitors use to find your site, which products or services are a big hit, and much, much more! With this information, you can create targeted e-mail campaigns and send those messages to a specific group within your contact list!
Keep e-mail marketing in mind. Whether you hope to increase profits, reduce spending on advertising or enhance customer service, our Web solution's e-mail tools are a springboard to accomplishing these goals!
Find out more at www.SimplyWebCenters.com today!
Now Experience It For Yourself!
Take a free, no-obligation "test-drive" with a 45 minute interactive walk-through of a WebCenter created specifically for your business.
Friday, February 5, 2010
Thursday, February 4, 2010
Don't Be Just Another Web Brochure
Some of you business owners may already have a Web site for your business, but often these sites are outdated, unfinished or inactive "online brochures" that offer no opportunities for consumer interaction. So , we're featuring several of Peter Moore's "essentials for your business Web site."
Contact Details and Map - If you run a brick-and-mortar location for your business, you'll draw more customers just by using our Web solution's tools to add your e-mail address, street address and phone number to each page of your site! Our solution also allows site owners to add a map and driving directions, so online visitors won't have to leave your site to find out how to reach your business! Moore points out that Web users "won't spend hours looking for you and trying to trace you - they'll just go elsewhere and find another site." This is definitely true these days, as people now expect quick and easy access to information!
Photos and Videos - Adding these features will lend to the credibility of your business, as Moore explains. "It means that people can see who you are and it assures them that you are real!" Moore writes that featuring videos on the site (such as a tutorial or tour) "can add a three-dimensional look to your site and is just another way to show people that you are real and that you understand their needs." Our Web solution is designed to allow the easy addition of images and videos, and these tools are beneficial for any business in any industry!
Newsletters - Sending e-newsletters to opt-in contacts serves a number of functions. Above all, they facilitate ongoing communication between your business and your customers. By using the e-mail campaign tools in our Web solution, you can send targeted newsletters on a regular basis to everyone on your contact list. You can do it in minutes...on your own time!
Feedback & Testimonials - Web users place profound importance on the opinions of fellow shoppers. Our Web solution allows site owners to add pages for receiving feedback and displaying customer testimonials. What's more, business owners can also take advantage of our solution's customer review capabilities! It's all available through one convenient, comprehensive system!
Make sure it's complete! - According to Moore, businesses with incomplete sites stand to lose credibility. With our Web solution, that's never an issue! It's easy for any small- or medium-sized business to update and edit their site content, and those changes happen in real time! The site will never show up as "under construction," and Web visitors will always be able to access a professional online storefront that enhances your reliability.
These are all important features and are included among many more great features in our complete Web Solutions package. Find out more at www.SimplyWebCenters.com now!
Contact Details and Map - If you run a brick-and-mortar location for your business, you'll draw more customers just by using our Web solution's tools to add your e-mail address, street address and phone number to each page of your site! Our solution also allows site owners to add a map and driving directions, so online visitors won't have to leave your site to find out how to reach your business! Moore points out that Web users "won't spend hours looking for you and trying to trace you - they'll just go elsewhere and find another site." This is definitely true these days, as people now expect quick and easy access to information!
Photos and Videos - Adding these features will lend to the credibility of your business, as Moore explains. "It means that people can see who you are and it assures them that you are real!" Moore writes that featuring videos on the site (such as a tutorial or tour) "can add a three-dimensional look to your site and is just another way to show people that you are real and that you understand their needs." Our Web solution is designed to allow the easy addition of images and videos, and these tools are beneficial for any business in any industry!
Newsletters - Sending e-newsletters to opt-in contacts serves a number of functions. Above all, they facilitate ongoing communication between your business and your customers. By using the e-mail campaign tools in our Web solution, you can send targeted newsletters on a regular basis to everyone on your contact list. You can do it in minutes...on your own time!
Feedback & Testimonials - Web users place profound importance on the opinions of fellow shoppers. Our Web solution allows site owners to add pages for receiving feedback and displaying customer testimonials. What's more, business owners can also take advantage of our solution's customer review capabilities! It's all available through one convenient, comprehensive system!
Make sure it's complete! - According to Moore, businesses with incomplete sites stand to lose credibility. With our Web solution, that's never an issue! It's easy for any small- or medium-sized business to update and edit their site content, and those changes happen in real time! The site will never show up as "under construction," and Web visitors will always be able to access a professional online storefront that enhances your reliability.
These are all important features and are included among many more great features in our complete Web Solutions package. Find out more at www.SimplyWebCenters.com now!
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