Strategies For Search Engine Optimization

We'd like to share the advice we've covered here from Anita Campbell's Small Business Trends blog. Campbell compiled a list of expert-recommended SEO tactics for small businesses written by her fellow bloggers. We've plucked a few to share with you.

1. Place credibility above all else.
Matt McGee from the Small Business Search Marketing blog wrote that "Trust is the #1 SEO ranking factor." To that end, he advises readers to earn trust from site visitors by "providing great content," assuring that "search engines will follow suit."
"Establish yourself as an expert - create excellent content that people will want to link to and share."
This should be your highest priority! If you use your Website to build credibility, everything else will fall into place naturally! This ties together nicely with another of Campbell's tips...


2. Use your content to target humans, not search engines.
Marty Lamers at the blog Articulayers suggested that readers write site content with humans in mind rather than attracting the attention of search engine crawlers.
"Create stronger content versus increasing the density of targeted keywords," he wrote. This will make the content more valuable to a wider audience.


3. Keep it local!
Since most consumers are using search engines to find local businesses, you should include as much local-oriented content as possible, according to Vedran Tomic of SEO Rabbit.
"To attract visitors from your local area, include words on your website that your customers use to describe your business (not necessarily the words you use). If you serve a specific geographic area, describe that in detail on your website."


4. Integrate Social Media.
This suggestion was provided to Campbell by Tamar Weinberg at Techipedia. According to Weinberg, the popularity and trust that consumers instill in social media sites like Twitter and Facebook mean that "search engines may rank these pages higher than other destinations on the 'net."

Create profiles on social media sites (e.g., Facebook) and add content to such sites regularly. Fresh content means search engines will visit often!

The secret? It's a no-brainer, and it's so easy with our Web Solution!