Business Blogging got you Stumped?

One of the most common concerns expressed by small business owners who are new to digital marketing is that they don't know what to write about in their blog entries. That means they're neglecting a valuable opportunity to market their business and communicate with their customers!

Tell your story. This is a great way for you to get your blog started. Who are you? Who's on your team? Why did you choose the industry you're in? When did you decide to become an entrepreneur? This topic can be separated into a series of entries, too!

Put the audience in your shoes. Tell readers what a day or a week in your business is like. Take us on a tour of your world!

Get out into your community. Being active in various community events (like local fundraisers) creates a win/win scenario for everybody involved - it's a way for businesses to promote themselves while contributing to a worthwhile cause! Use your blog to share that experience with readers. Take pictures; describe the event and tell readers what compelled you to become involved with that particular cause.

Compare your business to the big fish. Small and medium-sized companies everywhere almost certainly face larger national competitors. If you operate one of these smaller businesses, what gives you a competitive advantage over the corporate giants? Maybe it's your understanding of the local culture. Perhaps you partner with other local companies. Regardless of your industry, you can always make a solid case for your business against the others with just a little brainstorming!

Use your resources! Consult your Facebook and Twitter pages to find inspiration from your online community!
Ask the readers! Send questions or requests for content ideas via e-newsletter, Twitter feed, Facebook or with a simple post on your home page! Customers will love feeling included and will appreciate knowing that their online voice is heard!

Did You Know? MA WebCenters Web solution comes complete with Blogger integration tools, it's easy for businesses to maintain a blog as part of their digital presence. MA WebCenters provides seamless multi-channel integration! Business owners can check their site statistics section to see what their most popular products or pages are, and create a blog post from that information. This is just one of the many advantages available to you under one simple, easy to maintain platform.

Find out more at Simply WebCenters today!