Google "quietly" changed the way that it ranks search results on April 1st. This is important for all small businesses to take advantage of. Before April of this year, if you searched for "pizza" on Google, you would get nationwide results, which pretty much gave the big chains priority. Now that same search will look at your IP address and give higher placement to matching businesses that are close to your customer's location.
This is important for any business with a website that wants to attract local customers. Now small business owners can compete with the big guys for top placement. It has leveled the playing field so now competition is local for small-to-medium size businesses.
Read the complete article at SmallBusinessComputing.com
Now Experience It For Yourself!
Take a free, no-obligation "test-drive" with a 45 minute interactive walk-through of a WebCenter created specifically for your business.
Tuesday, May 19, 2009
Saturday, May 16, 2009
Check Out Dynamic Drive To Enhance Your WebSite
This is a great site recommended by the MA WebCenters Support Team for free HTML to enhance your website. Each comes with author's instructions and utilize a simple cut-and-paste method to insert the HTML scripts into the locations you select. There is a wide array of enhancements to explore on this site. Some may be a little complicated. If you need help, contact us or the MA WebCenters support team to get you up and running.
www.DynamicDrive.com
www.DynamicDrive.com
Sunday, May 3, 2009
Small Businesses Seek Solutions Online
APRIL 13, 2009
Having to do more with less, many small shops go digital.
Small businesses face stiff challenges in 2009.
According to a poll of US marketers by Bredin Business Information, the primary challenges in marketing to small businesses are funding new projects, growing the business with limited resources and increasing awareness.
In addition, marketers say the outlook for small-business marketing has changed in 2009. They are increasing their online activities, becoming more focused and conducting segmentation research to better target their customers.
It is no surprise that the local online marketing space is where many small and medium-sized businesses (SMBs) are moving their efforts—and their dollars.
Borrell Associates estimated SMBs spent $7.4 billion on local online marketing in 2008.
That figure accounted for 11% of all SMB marketing spending, and more than one-half of total US local digital spending, including Website development.
-eMarketer
Having to do more with less, many small shops go digital.
Small businesses face stiff challenges in 2009.
According to a poll of US marketers by Bredin Business Information, the primary challenges in marketing to small businesses are funding new projects, growing the business with limited resources and increasing awareness.
In addition, marketers say the outlook for small-business marketing has changed in 2009. They are increasing their online activities, becoming more focused and conducting segmentation research to better target their customers.
It is no surprise that the local online marketing space is where many small and medium-sized businesses (SMBs) are moving their efforts—and their dollars.
Borrell Associates estimated SMBs spent $7.4 billion on local online marketing in 2008.
That figure accounted for 11% of all SMB marketing spending, and more than one-half of total US local digital spending, including Website development.
-eMarketer
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