Video can have a huge impact upon the success of your website as a lead and revenue generating marketing tool. Video has impact and can capture the prospective visitor when seconds count. It has become essential for big ticket items, services and product demonstrations.
Major companies are currently using video to there advantage and it's only a matter of time before it becomes essential for small to medium size business owners as well. I believe the time has already come, considering the state of our economy.
Any means of cost-effectively converting website visitors into customers is every online marketers goal. An eMarketer 2010 report stated that higher conversion rates were seen where video was incorporated in comparison to websites without video.
What's also very important is the ever increasing use of smart phones to surf the internet for the nearest business providing a sought after product or service. Having the ability to simply view a video from your site via phone is just as important, if not more so, in today's on-the-go society.
Video is becoming an increasingly important trend which online marketers are going to have to consider, much sooner, than later.
MA WebCenters has responded by adding a new video integration tool recently, at no additional cost (as usual) for our member business owners. It uploads and converts video on the fly to mp4 format, which is compatible with video capable smart phones. Once uploaded, you simply drag and drop onto your web page!
Now Experience It For Yourself!
Take a free, no-obligation "test-drive" with a 45 minute interactive walk-through of a WebCenter created specifically for your business.
Wednesday, October 19, 2011
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