This year marks a milestone for online advertising, according to eMarketer! That's because advertisers will spend more online than they spend on newspaper advertising! Online ad spending is expected to increase 13.9%, reaching $25.8 billion, versus a mere $22.78 billion on print newspaper ads! For print, that's a full 8.2% decrease over last year...and there's little doubt that amount will continue to fall!
eMarketer CEO Geoff Ramsey said this "tipping point" may have been inevitable, it's a major benchmark nonetheless, remarking that "Marketers are devoting bigger shares of their budgets to digital media as they see more customers shifting time toward the Web."
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