What's the Most Effective Marketing Technique?

Marketing experts are constantly weighing in on the best way to promote a business online, and e-mail comes out on top time and time again! Take Michele Fontanelli from Meta Media, for instance. She writes on DMNews.com that “e-mail marketing is one of the most effective retention marketing techniques available,” and reminds readers that any business can – and should - make the most of this avenue.

“Whatever business you’re in – whether you’re a local hairdresser trying to increase return traffic to your salon or a multi-million dollar e-commerce site with more than 1,000 products to sell – e-mail marketing should be one of the highest priorities within your online marketing strategy.”

Fontanelli offers some valuable tips for e-mail marketing. Take advantage of these ideas with your current clients or use them to build value in your business while talking to prospects!

Bring customers back.

Fontanelli suggests that businesses use e-mail to offer incentives for customers to visit your site or business after long periods of inactivity. With MA WebCenter's all-inclusive Web solution, any small- or mid-sized business can easily identify which of their contacts hasn’t shopped with them in a while and send an e-mail directly targeted to that group!

Provide Recommendations.

You can also use the e-mail campaign tools in our Web solution to send product or service recommendations. If you’ve got customers who prefer a particular product, they can launch a personalized e-mail campaign with recommendations for similar products that those customers might also enjoy! Site visitors will appreciate the recommendations, and you can boost your profitability when customers purchase the suggested products!

Keep customers updated.

Fontanelli writes that “new product or service e-mails are the perfect excuse to e-mail your customer base. You are not only getting your name in front of your customers once again, but you are giving them a whole new reason to be interested in what you have to offer.”

But you don’t have to wait until you introduce a new product or service to send an e-mail like the one Fontanelli’s talking about. When you send regular e-newsletters to your opt-in site visitors, you can include news about in-store events or a link to a recent write-up in the local newspaper. These techniques will also keep your business fresh in the customer’s mind!

No matter how you use our Web solution’s e-mail campaign features, the key is to urge customers to purchase a product on your site or take advantage of a service at your brick-and-mortar location. As Fontanelli writes, a call to action should “always be your number one consideration.”

To find out more on how our Web solution can benefit your business, contact us today!