Secrets To An Effective Web Presence

It's time for small and medium-sized businesses to move beyond their online brochures and pack their Web sites with engaging, interactive content.

We've been talking a lot about this lately, and we've got even more advice on the topic this week! Bill Siwicki at Internet Retailer interviewed some leading e-commerce experts about running an effective Web presence. Their opinion? Content is everything!

"Having well-developed site content detailing products and categories can turn pages of an e-commerce site into a presence akin to the most knowledgeable of salespersons...thus making consumers more comfortable with online shopping-and more apt to buy," Siwicki concluded.

Jason Friedman, e-Commerce VP at J&R Electronics, talked to Siwicki about what makes his company's site so successful. Friedman said feedback from online customers helps him understand what he needs to add or change on the company's Web site.

Our clients can use the feedback page included in our Web Solution for the same purpose...it's an easy way to make site visitors feel like valued customers!

Friedman also uses "well-written, in-depth product descriptions with multiple images" and creates site pages "devoted to education through articles, videos and more" as a means of keeping site visitors informed about their potential purchases. He says this extra attention to content is what clinches sales for his company!

That's great advice for your business as well! With our Complete Web Solution Package, you can create the kind of e-commerce catalog Friedman's talking about and develop site pages with embedded media and industry-related articles. Because the solution we offer is so user-friendly, it won't take much effort for you to add those features and achieve the same results!

Siwicki also spoke with Keith Maddox at Parentgiving about his company's thriving Web presence. Maddox echoed Friedman's comments...content is what drives sales!

"...you have to offer a great Web experience that includes excellent content, so people researching products online will come to know you as an authority and become repeat customers."

To be credible figures in your industry, you need an online presence that's professional, informative and interactive! That's how you can draw customers and keep them coming back!

"The alternative is having an image, a short description and a Buy! button and hope they buy, and that's not enough," Friedman says.

If you don't see the value in a dynamic Web site that allows you to add superior content, this advice from your peers will help change your mind!


------- Did you know...

E-mail marketing is helping companies beat the downturn and increase their marketing budgets! E-Consultancy and Clash-Media's latest study revealed that 53% of surveyed companies in the US have increased their marketing budget over the past year...all because of their e-mail and online campaigns!

The respondents cited cost-effectiveness, better targeted marketing and increased ROI as their reasons for switching to online lead generation. Here's what two of the respondents had to say:

"Better comparability between online and offline cost-per-lead has enabled us to shift budgets from off to online."

"Offline is too expensive and doesn't get the same speed of responses as online. Online gives faster calls to action and results, too."

Companies everywhere are switching their marketing efforts to the Web! They're saving money, reaching a larger market and increasing their profit all at the same time. And with our Web Solution's e-mail marketing tools, you can too! Set an appointment and let our Product Specialists show you what an effective Web presence can do for your business!

www.SimplyWebCenters.com