Personalization is very important to the success of your online business.
Even though there is widespread recognition of the power of personalization for online shopping, few companies pursue to do it effectively. To be able to master personalization, you first need to master where your customers are going on your site. Where they are coming from. What they are buying, what they are most interested in.
Collecting this information is one of the biggest obstacles for businesses to successfully personalize the experience for their customers.The ways and means of providing personalization has come a long ways with the advances in technology.
Today, personalization means delivering product recommendations, offers, and content based on what you know about a given customer. Offering up-sells and cross-sells based on personalization can significantly improve your bottom line.
Would you like to be able to have all this information at your disposal in an easy to comprehend format? Gather information you can use to personalize your customer's online experience? Would you like to be able to accomplish these tasks in an easy, simple manner, so you can run your website at the speed of your business?
Simply WebCenters brings the power of personalization to small-to-medium size business owners via MA WebCenters' Complete Online Business Solution Package. All the necessary tools are integrated into our comprehensive e-commerce system. Take the time to test-drive a WebCenter designed specifically for your business today and experience the difference.
It's MORE than just a website.
Now Experience It For Yourself!
Take a free, no-obligation "test-drive" with a 45 minute interactive walk-through of a WebCenter created specifically for your business.
Showing posts with label online. Show all posts
Showing posts with label online. Show all posts
Sunday, June 20, 2010
Tuesday, May 11, 2010
Building Your Brand
"You've got to be bold, you've got to be provocative, and you've got to be daring" says Mary van de Weil, CEO of Zing Your Brand. According to her, your business has just moments to succinctly communicate your purpose and value to consumers before they click away from you.
"Branding is what sets you apart - it's a natural magnet. If people come to your site, they need to say, 'Yes, this is who can answer my problem.' If you make a bad impression in the first five seconds, you're toast."
The most essential component of successful online branding is the human element, she says. "People are craving a story. They want to know something about who they're buying from, and they feel like they need to like and trust you," she explains. You've got to shout what it is that makes you special and makes you different. Our personalities are what drive our brands. Look at Richard Branson - his personality is embedded in all the Virgin Brands. You need to put a face on your business."
"Not enough companies take advantage of the opportunity to tell a story that's bigger than the company itself. There's always a story you can tell. Maybe your merchandise is made from local products or from sustainable materials. You've got to find that unique angle."
- Entrepreneur Magazine, May 2010
"Branding is what sets you apart - it's a natural magnet. If people come to your site, they need to say, 'Yes, this is who can answer my problem.' If you make a bad impression in the first five seconds, you're toast."
The most essential component of successful online branding is the human element, she says. "People are craving a story. They want to know something about who they're buying from, and they feel like they need to like and trust you," she explains. You've got to shout what it is that makes you special and makes you different. Our personalities are what drive our brands. Look at Richard Branson - his personality is embedded in all the Virgin Brands. You need to put a face on your business."
"Not enough companies take advantage of the opportunity to tell a story that's bigger than the company itself. There's always a story you can tell. Maybe your merchandise is made from local products or from sustainable materials. You've got to find that unique angle."
- Entrepreneur Magazine, May 2010
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